Sistemul bancar din Romania nu are probleme de lichiditati

octombrie 8, 2008

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Cinteza: Bancile din Romania nu au probleme de lichiditate

Bancile din Romania nu au probleme de lichiditate, acestea realizandu-si rezervele minime obligatorii, a spus Nicolae Cinteza, directorul Directiei de Supraveghere din cadrul Bancii Nationale a Romaniei (BNR), la The Money Channel.

Mai multe detalii aici: http://www.standard.ro/articol_62431/cinteza__bancile_din_romania_nu_au_probleme_de_lichiditate.html

Five Ways to Use Social Media To Boost Your Brand

octombrie 8, 2008

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One of the main themes at last week’s Online Market World 2008 was how businesses can best use social media. This was oft discussed, but best summed up by Bill Hanekamp, CEO of The Well Inc. Advertising. In discussing strategies for viral marketing, Hanekamp gave a succinct summary of how to “let the customers spread the word about you for free.” I’ve fleshed out his list with some ideas offered by other presenters.

1. Blog, then aggregate your articles using sharethis, delicious, or digg. Blogging is great for SEO, as it puts a lot of content into search engines quickly, which will increase your traffic significantly. Be passionate, be interesting (maybe even a little controversial), but avoid advertising your product too much.

2. Post to Facebook and other like sites, especially fanpages. In a sense, Facebook is like a free landing page. (It’s interesting to note that, although social networks were often talked about, absolutely NO mention of MySpace.  Game over, I guess.)

3. Post to YouTube, or use a site like Tubemogul to mass-distribute your videos to a bunch of popular sites. Just remember, YouTube video is supposed to have a DIY feel, so being too slick and professional can be a negative.

4. Twitter. Comcast and Jet Blue have proven that providing customer service via Twitter is not only efficient, but it boosts your reputation. Providing customer service in front of a hundred followers, in real-time, is about as transparent as you can get. Tweeting can also serve to humanize your company or leaders.

5. Track it. Make sure your strategy is working, and if not, change it. Oft heard at MW 2008 was the mantra “test, test, test.” Use analytic tools like Google analytics, Compete, or Trackur. Use Crazyegg for heat map tracking, or Doubleclick to see what people are doing on your competitors’ sites.

This seems to make sense out here in the Valley (then again, so does Al Davis), but a lot of companies still hesitate to do this, as they fear losing control of their brand as it spins out into the Web.

Sursa: http://www.atelier-us.com/advertising-and-marketing/article/free-advertising-five-ways-to-use-social-media-to-boost-your-brand

Uniunea Europeana si sistemul financiar-bancar

octombrie 7, 2008

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Finantistii si bancherii din Uniunea Europeana s-au intalnit astazi sa discute masurile necesare in actuala situatie mondiala. S-a propus marirea de cinci ori a plafonului de garantare a depozitelor populatiei, adica de la 20000  la 100000 de Euro, precum si scurtarea perioadei de rambursare a depozitelor la o luna de zile, in cazul intrarii in faliment a unei banci. Urmeaza sa vedem daca aceste masuri vor fi adoptate.

Topul blogurilor de cultura din blogosfera romaneasca

octombrie 6, 2008

Admin comunicare, cultura, new media, new trends & ideas, online , , 4 comentarii

Am descoperit topul acesta, din sumarul facut in ZeList pentru luna august 2008.
Acesta este topul aparut pe BookBlog.
Pozitie Nume blog Adresa Scor
1 bookblog bookblog.ro 299
2 Ioan T. Morar morar.catavencu.ro 188
3 Schimb de Carti schimbdecarti.ro 124
4 Viata ca un blog alexandrog.wordpress.com 95
5 Terorism de cititoare terorista.ro/www 92
6 Rezistenta urbana rezistenta.blogspot.com 90
7 Eclectic Cow vacascom.blogspot.com 80
8 Blogul lui Emil Brumaru hobbitul.ro 77
9 Adrian Paunescu paunescuadrian.blogspot.com 74
10 Lucruri facute sa te enerveze cp-b.ro 73
11 Octavian Paler octavianpaler.ro 73
12 Cartea din geanta carteadingeanta.com 63
13 Poemix poemix.blogspot.com 58
14 Imnul trifoiului placebo87.blogspot.com 57
15 Rapirea din serai rapireadinserai.blogspot.com 56
16 Urbancolia x.ablog.ro 55
17 A scrie ascrie.org 54
18 Czech-it czech-it.ro 53
19 Maria Barbu mariabarbu.wordpress.com 53
20 Oana Stoica Mujea oanastoicamujea1.wordpress.com 50
21 Gabriela Savitsky gavrosh.wordpress.com 48
22 Sfinx667 sfinx667.wordpress.com 48
23 Ioan Usca ioanusca.wordpress.com 47
24 Ro Cultura rocultura.ro 45
25 Oedip – bricolaj in incurabil oedip.blogspot.com 43
26 Sebastian Corn sebastian-corn.weblog.ro 39
27 Oblio-minded oblia.wordpress.com 38
28 Cartuseria de carti cartuse.weblog.ro 38
29 poesis poesis.weblog.ro 37
30 Umblu liber umbluliber.com 36
*datele sunt valabile la data de 07 august 2008.
As remarca faptul ca unele bloguri nu mai sunt active de luni de zile, oare nu le-a rasfoit nimeni?
Sau e  oare un fel de „Remember the old good times”?

Blogosfera romaneasca – WebStock Awards 2008

octombrie 6, 2008

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Cele mai bune proiecte web 2.0 ale Internetului romanesc au fost premiate vineri seara, la Howard Johnson Grand Plaza Hotel, in prima editie a Webstock Awards. Dintre cele 109 inscrieri si 94 de nominalizari, au fost premiate 33 de proiecte, in cele 11 categorii de concurs.
La categoria Publishing, premiul I a fost acordat proiectului Feeder, dezvoltat de Cristian Vasile, cunoscut drept “Igu” in comunitatea online. Premiul al II-lea la aceeasi categorie a fost acordat portalului de cultura digitala 360 Creative, dezvoltat de Mihai Constantinescu si Ruxandra Dumitriu. Dezvoltatorul Dan Patzelt a castigat premiul al III-lea, cu proiectul Anunturi cu obiecte pierdute, furate sau gasite.
Castigatorul categoriei Utility a fost Emilian Mile Rosu, cu proiectul Lista.lu. Premiul al II-lea la aceeasi categorie a fost castigat de Razvan Girmacea, cu Fav 2.0. Taste Kid, proiectul lui Andrei Oghina, s-a situat pe locul al treilea.Feedback is 50, creat de Next Advertising pentru The Money Channel, a castigat premiul I la categoria Virals, care a inregistrat cele mai multe nominalizari in concurs. Tot Next Advertising a castigat si premiul al II-lea, cu viralul Sex salbatic, realizat pentru Asociatia Salvati Dunarea si Delta. Premiul al III-lea a fost acordat agentiei interactive Kinecto, proiectul Comenzi in trafic, dezvoltat pentru PNL Bucuresti.

La categoria Social Networking, premiul I a fost acordat proiectului Youmago, dezvoltat de Magomedia Net. Cinemarx.ro, proiect dezvoltat de S.C. Publimedia S.R.L. Cluj-Napoca, s-a situat pe pozitia secunda. Premiul al III-lea la aceeasi categorie a fost castigat de City Cars, un proiect al S.C. Melbo Network S.R.L.

Trilulilu, cel mai vizitat site de divertisment din Romania, dezvoltat de Trilulilu S.A., a castigat premiul I la sectiunea User Generated Content. LaTrecut, un alt proiect dezvoltat de Cristian Vasile, s-a situat pe pozitia secunda. Premiul al III-lea a fost acordat proiectelor ROcultura, realizat de Andrei Ruse, si Zambarescu.ro, dezvoltat de Kinecto pentru UPC Romania.

Premiul I la categoria Video & Audio a fost acordat proiectului eOk, dezvoltat de Brainient pentru S.C. E-Ok Media S.R.L. Happy Fish TV, dezvoltat de GreenMedia Channel, a castigat premiul al II-lea, iar Clandestino.ro, realizat de Okapi Studio pentru White Zebra, a ocupat pozitia a treia.

La categoria Company & Brand Blogs, premiul I a fost castigat de proiectul X3 Studios Blog, dezvoltat de X3 Studios. iLeo a castigat premiul al II-lea, cu proiectul 360 Digest, realizat pentru Leo Burnett. Pe pozitia a treia s-a situat proiectul Fabrica de Glucoza, dezvoltat de Kinecto pentru Upground.

Generatia A4, proiectul dezvoltat de agentia Cohn & Jansen | Ashley & Holmes pentru Audi, a castigat premiul I la categoria Blogging Campaigns. Premiul al II-lea la aceeasi categorie a fost acordat proiectului Astazi nu scriu nimic, realizat de iLeo pentru Worldvision. Lansarea Booq, realizata de Neocomm, a ocupat pozitia a treia.

La categoria Digital Storage a fost inscrisa o singura lucrare, care a castigat si premiul I: proiectul FileBox, dezvoltat de Synco Telecom.

La sectiunea Content Aggregation, premiul I a fost acordat proiectului ZeList, realizat de TreeWorks. Agregator.ro, dezvoltat de Daniel Divricean, s-a situat pe pozitia secunda. Premiul al III-lea a fost acordat proiectelor Konkurs, dezvoltat de Matei Pavel, si Photoree, dezvoltat de Daniel Racovisan.

Ultima categorie din concurs, Others-Proiecte speciale, a adus un premiu I pentru Captain Go, proiect dezvoltat de New Business Development. Premiul al II-lea a fost acordat proiectului No Prime Time, realizat de TreeWorks, iar premiul al III-lea a fost castigat de Experior, un proiect dezvoltat de Arnia Software.

Juriul competitiei a fost format din specialisti in domeniul online precum Bogdan Barna (LG), Irina Bucurenciu (Vodafone), Octavian Costache (“Stiri din publicitatea online”), Marius Deak (Green Pixel), Mihai Dragan (MB Dragan), Dragos Manac (SNS), Orlando Nicoara (MediaPro Interactiv), Bogdan Nitu (Webstyler), Doru Panaitescu (Marketeer), Mugur Patrascu (iLeo), Mihai Pricope (Adobe), Vali Petcu (Blog 2.0), Vlad Stan (Navidoo) si Alex Visa (Hyperactive).

Webstock Awarda a fost organizat de Evensys in parteneriat cu Vodafone, evenimentul fiind sponsorizat si de LG si Adobe.

Sursa: Wall Street

Charisma, atuul liderilor. Managementul prin forta, cea mai mare slabiciune

octombrie 6, 2008

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Pentru a-si conduce oamenii catre performanta, un manager trebuie sa dea dovada de charisma si nu de forta, considera unul dintre cei mai cunoscuti traineri americani, Sid Jacobson.
„Liderii se impart in doua categorii, in functie de personalitatea fiecaruia. Prima categorie de lideri conduce prin forta, obligandu-i pe oameni sa faca anumite lucruri. Iar unii lideri prin intermediul charismei. Liderii care conduc oameni doar cu ajutorul fortei ajung la un moment dat la o anumita limitare”, spune Jacobson. In varsta de 56 de ani, americanul a venit in Romania pentru a participa la conferinta anuala de training organizata de Business Edu, intre 7 si 9 octombrie.
Cititi intregul articol in zf.ro.

90% dintre parintii copiilor inscrisi la MBA-ul Clever sunt manageri

octombrie 6, 2008

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Parintii copiilor inscrisi la programul de dezvoltare personala pentru copii, MBA-ul Clever, sunt, in proportie de 90%, middle si top manageri in cadrul companiilor bucurestene.

„Sunt parinti care inteleg foarte bine importanta trainingurilor care vin in completarea educatiei din gradinite si scoli, care isi doresc ca si cei mici sa aiba un start bun in viata si sunt preocupati in mod special de dezvoltarea personala a copiilor”, explica Violeta Lupu, training manager Clever Business Solutions, companie de training si consultanta care a lansat recent pe piata un program de formare numit „MBA-ul copiilor Clever”, destinat copiilor cu varste cuprinse intre 6 si 13 ani.

Cititi restul articolului in zf.ro.

Angajatorii se uita mai mult la potential decat la experienta

octombrie 6, 2008

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Criza fortei de munca ii face pe angajatori sa fie mai flexibili atunci cand isi aleg oamenii. In anumite cazuri, chiar daca experienta lipseste, ea poate fi compensata de abilitati sau de potential.
In prezent, dinamica pietei fortei de munca este mai accelerata decat a fost pana acum, dovada fiind si cresterea cererii de servicii de consultanta.
„Angajatorii au o abordare usor mai flexibila, adica se uita mai mult la potential si la motivatie, nu numai la experienta anterioara. Lumea e nevoita sa gandeasca putin mai creativ pentru ca nu mai exista atat de multe surse de a alege”, este de parere Madalina Uceanu, executive director Aims Human Capital Romania, una dintre cele mai importante companii de recrutare de pe piata.

Cititi restul articolului pe zf.ro.

Reaching the international buyer

octombrie 5, 2008

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Across the globe, despite the impact of the credit crunch, many buyers are still actively seeking opportunities in overseas property and two international magazines, Overseas Property Professional (OPP) and OPP Russia, have recently highlighted Romania as a market for agents to consider for their clients. However, the next stage for the market is for developers to work with agents to drive sales based on this interest.

Whether for investors looking to benefit from rentals or capital appreciation, second-homes buyers or those re-locating to the country, a number of developers have experienced demand from outside Romania. OPP has learnt about buyers coming from the US, Scandinavia, Germany, France, Spain, Israel, Greece and Italy, amongst others – highlighting the appeal of the market for a range of nationalities. In addition, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), feels the Russian buyer market is one that developers should seek to engage: “Russian buyers are constantly looking for new areas where they can not only invest their money but also buy something unique, Romania has so much to offer them. There is no reason Romania can’t follow the path of Bulgaria in terms of engaging the Russian buyers.  Bulgaria stands at number 1 on the top list of Russian buyers.”

While good news for those developers with property to sell, this does throw up challenges in marketing to so many diverse markets.

For many developers this can seem a daunting task, requiring a re-think of their marketing activities, an understanding of how to interact with agents, and an examination of ways to teach new agents about what the Romanian market offers. However, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians’, or an overseas agents selling to their local clients – the relationship is similar.”

This year, OPP and OPP Russia have increased coverage of the Romanian markets, to educate international agents about the opportunities their clients may be interested in. However, Fuchsel says: “To capitalise on this interest, developers also need to ensure they have dialogue with agents, and are working pro-actively to establish, and facilitate, these sales channels. Buyer interest is out there, as OPP has found, but the only way to benefit from this is to engage the companies that will bring you the buyers. OPP strives to facilitate these partnerships, and aims to provide a medium through which developers can reach agents.”

OPP- helping Romanian developers establish overseas networks

octombrie 5, 2008

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For many Romanian developers, selling property to overseas buyers can seem a daunting task, requiring a re-think of marketing activities and an understanding of how to interact with agents. However, in reality, the philosophies of doing business remain the same, according to Tibor Fuchsel, territory manager at Overseas Property Professional (OPP).

Fuchsel says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians, or an overseas agents selling to their local clients – the relationship is conducted on a similar basis.”

The only real challenge is creating relationships with overseas agents – and this is a challenge OPP is helping Romanian developers meet head-on.

Fuchsel explains: “The OPP brand incorporates two trade magazines, with related websites, and the OPPLive exhibition, where agents and developers meet to learn about new business strategies and conduct business. Using the OPP platform, developers can structure a campaign that successfully uses print, online and face-to-face marketing to reach key agents.”

A typical campaign can be structured to combine the following elements to achieve maximum results:
1) Print advertising in the monthly OPP and OPPRussia magazines to build brand awareness, credibility and trust amongst agents throughout Europe and Russia. It is recommended that campaigns run for a minimum of 3-6 months for maximum effect.
2) Online activity through direct emails and banner advertising to the largest trade database available, consisting of 56,000 agents globally and 7,000 agents specifically from Russia and the CIS, in order to drive direct response and encourage a dialogue (either prior to a face to face meeting at the OPPLive event in November or to follow up after the show).
3) Presence at OPPLive 08 exhibition. This is an opportunity to meet with over 3,000 key agents face-to-face at a 2 day event in London on the 25 and 26 November. The conference and exhibition will allow you to solidify relationships, train agents on selling your development, network with top professionals and attend a range of conferences that will educate you and your team on all elements of marketing and selling your development to an international audience.
Fuchsel concludes: “Despite current economic conditions across the world, there are still many people looking to buy property in new markets. The key is ensuring they know what you offer – and the most direct way to ensure this is to establish an international agent network to do the selling and marketing for you.”

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