Pentru a-si conduce oamenii catre performanta, un manager trebuie sa dea dovada de charisma si nu de forta, considera unul dintre cei mai cunoscuti traineri americani, Sid Jacobson.
„Liderii se impart in doua categorii, in functie de personalitatea fiecaruia. Prima categorie de lideri conduce prin forta, obligandu-i pe oameni sa faca anumite lucruri. Iar unii lideri prin intermediul charismei. Liderii care conduc oameni doar cu ajutorul fortei ajung la un moment dat la o anumita limitare”, spune Jacobson. In varsta de 56 de ani, americanul a venit in Romania pentru a participa la conferinta anuala de training organizata de Business Edu, intre 7 si 9 octombrie.
Cititi intregul articol in zf.ro.
Charisma, atuul liderilor. Managementul prin forta, cea mai mare slabiciune
octombrie 6, 2008
business, management, training charisma, leadership, management prin forta, Sid Jacobson Lasă un comentariu
Angajatorii se uita mai mult la potential decat la experienta
octombrie 6, 2008
business, economie experienta vs. potential Lasă un comentariu
Criza fortei de munca ii face pe angajatori sa fie mai flexibili atunci cand isi aleg oamenii. In anumite cazuri, chiar daca experienta lipseste, ea poate fi compensata de abilitati sau de potential.
In prezent, dinamica pietei fortei de munca este mai accelerata decat a fost pana acum, dovada fiind si cresterea cererii de servicii de consultanta.
„Angajatorii au o abordare usor mai flexibila, adica se uita mai mult la potential si la motivatie, nu numai la experienta anterioara. Lumea e nevoita sa gandeasca putin mai creativ pentru ca nu mai exista atat de multe surse de a alege”, este de parere Madalina Uceanu, executive director Aims Human Capital Romania, una dintre cele mai importante companii de recrutare de pe piata.
Cititi restul articolului pe zf.ro.
Reaching the international buyer
octombrie 5, 2008
business Overseas Property Professional, selling Romanian real estate abroad Lasă un comentariu
Across the globe, despite the impact of the credit crunch, many buyers are still actively seeking opportunities in overseas property and two international magazines, Overseas Property Professional (OPP) and OPP Russia, have recently highlighted Romania as a market for agents to consider for their clients. However, the next stage for the market is for developers to work with agents to drive sales based on this interest.
Whether for investors looking to benefit from rentals or capital appreciation, second-homes buyers or those re-locating to the country, a number of developers have experienced demand from outside Romania. OPP has learnt about buyers coming from the US, Scandinavia, Germany, France, Spain, Israel, Greece and Italy, amongst others – highlighting the appeal of the market for a range of nationalities. In addition, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), feels the Russian buyer market is one that developers should seek to engage: “Russian buyers are constantly looking for new areas where they can not only invest their money but also buy something unique, Romania has so much to offer them. There is no reason Romania can’t follow the path of Bulgaria in terms of engaging the Russian buyers. Bulgaria stands at number 1 on the top list of Russian buyers.”
While good news for those developers with property to sell, this does throw up challenges in marketing to so many diverse markets.
For many developers this can seem a daunting task, requiring a re-think of their marketing activities, an understanding of how to interact with agents, and an examination of ways to teach new agents about what the Romanian market offers. However, Tibor Fuchsel, territory manager at Overseas Property Professional (OPP), says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians’, or an overseas agents selling to their local clients – the relationship is similar.”
This year, OPP and OPP Russia have increased coverage of the Romanian markets, to educate international agents about the opportunities their clients may be interested in. However, Fuchsel says: “To capitalise on this interest, developers also need to ensure they have dialogue with agents, and are working pro-actively to establish, and facilitate, these sales channels. Buyer interest is out there, as OPP has found, but the only way to benefit from this is to engage the companies that will bring you the buyers. OPP strives to facilitate these partnerships, and aims to provide a medium through which developers can reach agents.”
OPP- helping Romanian developers establish overseas networks
octombrie 5, 2008
business overseas agents network, Overseas Property Professional Un comentariu
For many Romanian developers, selling property to overseas buyers can seem a daunting task, requiring a re-think of marketing activities and an understanding of how to interact with agents. However, in reality, the philosophies of doing business remain the same, according to Tibor Fuchsel, territory manager at Overseas Property Professional (OPP).
Fuchsel says: “The shift in mindset isn’t as great as some may fear – the fundamentals of the business remain the same. You want to sell property through an intermediary and – whether you use a domestic agent, based in Romania selling to Romanians, or an overseas agents selling to their local clients – the relationship is conducted on a similar basis.”
The only real challenge is creating relationships with overseas agents – and this is a challenge OPP is helping Romanian developers meet head-on.
Fuchsel explains: “The OPP brand incorporates two trade magazines, with related websites, and the OPPLive exhibition, where agents and developers meet to learn about new business strategies and conduct business. Using the OPP platform, developers can structure a campaign that successfully uses print, online and face-to-face marketing to reach key agents.”
A typical campaign can be structured to combine the following elements to achieve maximum results:
1) Print advertising in the monthly OPP and OPPRussia magazines to build brand awareness, credibility and trust amongst agents throughout Europe and Russia. It is recommended that campaigns run for a minimum of 3-6 months for maximum effect.
2) Online activity through direct emails and banner advertising to the largest trade database available, consisting of 56,000 agents globally and 7,000 agents specifically from Russia and the CIS, in order to drive direct response and encourage a dialogue (either prior to a face to face meeting at the OPPLive event in November or to follow up after the show).
3) Presence at OPPLive 08 exhibition. This is an opportunity to meet with over 3,000 key agents face-to-face at a 2 day event in London on the 25 and 26 November. The conference and exhibition will allow you to solidify relationships, train agents on selling your development, network with top professionals and attend a range of conferences that will educate you and your team on all elements of marketing and selling your development to an international audience.
Fuchsel concludes: “Despite current economic conditions across the world, there are still many people looking to buy property in new markets. The key is ensuring they know what you offer – and the most direct way to ensure this is to establish an international agent network to do the selling and marketing for you.”
Varujan Vosganian despre sistemul bancar de la noi
octombrie 4, 2008
business, economie, know-how banci, economie, finante Lasă un comentariu
Aflam din ZF.ro ca nu sunt probleme in sistemul bancar romanesc.
D-l Varujan Vosganian a declarat ca se pot majora plafoanele minime de garantare ale depozitelor persoanelor de la banci. Mai multe detalii aici
Planul „Paulson” a fost aprobat in Camera Reprezentantilor din SUA
octombrie 4, 2008
business, economie, societatea civila, tari straine banci, crisis, criza bancara, economie, finante, societatea de consum, SUA Lasă un comentariu
Aseara in jurul orei 20,30 ora Romaniei, planul de salvare a economiei americane in valoare de 700 miliarde de dolari a fost aprobat de Camera Reprezentantilor din SUA.
Mai multe detalii aici
Despre criza bancara din SUA si planul de salvare a economiei
octombrie 3, 2008
business, comunicare, economie, know-how, tari straine crisis, criza bancara, economie Lasă un comentariu
Din Zf.ro aflam ca:
Senatul american a votat aseara in favoarea planului de salvare a economiei in valoare de 700 de miliarde de dolari, cu 75 de voturi pentru si 24 impotriva, scrie Reuters. Decizia finala se va muta vineri din nou in Camera Reprezentantilor, unde planul a fost respins initial.Articolul integral aici
Din Wall Street aflam ca din punct de vedere al PR-ului criza bancara a fost prost gestionata:
Din Wall Street aflam ca din punct de vedere al PR-ului criza bancara a fost prost gestionata:
James Grunig, profesor emerit al Universitatii din Maryland, este unul din cei mai reputati cercetatori in relatii publice si autorul multor carti din bibliografia facultatilor de comunicare din intreaga lume. Invitat in Romania ca presedinte al juriului PR Award, profesorul Grunig considera ca marile colapsuri financiare din Statele Unite nu ar fi putut fi prevenite de catre specialistii in relatii publice si ofera sfaturi pentru gestionarea uneia dintre cele mai mari crize din istorie.
“In aceasta criza financiara nu cred ca a existat vreun PR-ist care sa aiba cunostintele financiare necesare pentru a oferi un sfat care sa schimbe cursul evenimentelor. Nu sunt sigur ca CEO-ii bancilor de investitii stiau ce se va intampla. E greu de spus ce ar fi putut face PR-ul in aceasta criza”, a spus James Grunig, intr-un interviu acordat Wall-Street.Profesorul noteaza, insa, un caz aparte: seful departamentului de PR al Merrill Lynch a participat, in urma, cu o saptamana, la o conferinta internationala de relatii publice la care a fost prezent si Grunig. Intrebat daca ar fi putut evita colapsul bancii de investitii, omul de la Merrill Lynch a recunoscut ca, in urma cu cateva luni, auzise printre angajati zvonuri despre cat de periculoase sunt unele produse si decizii ale bancii. A refuzat sa-i comunice CEO-ului Stan O’Neal zvonurile de la baza organizatiei.
“Apoi a izbucnit criza, iar CEO-ul a fost concediat”, povesteste Grunig. “PR-istul i-a spus apoi CEO-ului «Uite ce am auzit in urma cu cateva luni». CEO-ul i-a raspuns «Mi-as fi dorit sa-mi spui. M-ar fi ajutat mult». Nu cred ca un domeniu atat de complicat precum finantele poate fi inteles de catre practicienii in PR, mai ales daca nu sunt instruiti in domeniu. Cred, de asemenea, ca intr-o astfel de institutie PR-istul nu ia loc la masa deciziilor. Din acest motiv, a-i ascunde CEO-ului informatiile din interiorul organizatiei este cu atat mai periculos”, spune Grunig. Articolul integral aici
Despre opiniile unui blogger bancher, care relateaza prin prisma specialistului, puteti citi pe blogul lui Dan Popa
Papusile Barbie recuceresc piata printr-o noua strategie
septembrie 25, 2008
business, events, fashion, know-how, new media Barbie, marketing, strategie Lasă un comentariu
Papusi Barbie de la Mattel Girls
Un articol de Underclick News
Mattel a apelat la Turner Media Innovations pentru implementarea unei noi strategii pentru brandul Barbie, deruland campania de sponsorizare „LOL (Laughing Out Loud)” pe postul TV pentru copii Boomerang, in cadrul careia promoveaza cate un produs Barbie Life lunar.
Au aparut calendarele 2009
septembrie 24, 2008
business, know-how, new media, online advertising, calendare 2009, publicitate Lasă un comentariu
Pentru a vizualiza mai multe modele si a comanda intrati aici
Aflam din Wall-Street ca pietele de capital s-au stabilizat
septembrie 23, 2008
business, economie economie, finante, piete de capital Lasă un comentariu
Masurile luate si eforturile financiare facute in ultimele zile au stabilizat pietele de capital pe termen scurt.
Aflam mai multe detalii aici:
Elena Niculescu 
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