• Within the context of social networks people are more open and transparent, so there are higher chances to show their real feelings towards your brands.
• Moreover, “there you get in touch with things that are dynamically evolving, with people that tomorrow will change–and you need to be there, to feel the vibrations, to learn the rules”.
• And now is a favorable moment for experimenting, as social media is still at the beginning in Romania(2009), but with Few tips and tricks from the experts…
• Within the social networks it is important to understand users as individuals because when you force someone to join your network you might get the side effect of rejection: “the only thing that works is to show him your friendship, answering his questions, giving the sensation that behind that account is a person not a script”
• Interactivity is a must to generate involvement, and therefore attachment towards the brand– “think of ways to invite users to get involved in your marketing strategy”
• Consistency, defined by the content archive, is the secret tool of success in communication on social networks. The archive (namely the content posted along the presence within the network) reveals brand’s ” in communication and brand advocates’ credibility!

Source: http://www.daedalus.ro/social_networks.pdf