Starea blogosferei in 2009

octombrie 20, 2009

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Publicata de Technorati.

Who are the bloggers?

Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher. As blogging is now firmly a part of the mainstream, we see that the average blogger has three or more blogs and has been blogging for two or more years. We are also noticing an ever-increasing overlap between blogging and mainstream media.

O romanca te ajuta sa dispari de pe net

iulie 28, 2009

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Roxana Geambasu (28 de ani), doctoranda la Universitatea din Washington, este unul dintre dezvoltatorii proiectului Vanish, o aplicatie care permite mesajelor electronice sa se autodistruga dupa o anumita perioada de timp de la postarea lor pe web sau trimiterea lor pe mail. Un sistem precum Vanish va fi din ce in ce mai util cu cat tot mai multe informatii personale sau de business nu mai sunt stocate pe computere personale, ci pe servere din intreaga lume, spune Roxana.

Vestea lansarii Vanish a facut la sfarsitul saptamanii trecute mare valva in presa. New York Times, American Scientist, Boing Boing, Read Write Web sau Ars Tehnica au fost cateva dintre publicatiile care au scris despre Vanish.

Am stat de vorba cu Roxana Geambasu pe mail si am vorbit despre Vanish, despre cloud computing, despre siguranta datelor si despre cum a ajuns ea sa lucreze la acest proiect.

Citeste interviul pe Dupa Bloguri.REALITATEA.NET.
Sursa: REALITATEA.NET

Corporate blogs and social media profiles least trusted of all media

decembrie 12, 2008

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Companies are urged by marketers to blog, the reasons being that blogs increase corporate transparency, authority, and trust. But that advice might be wrong: they are the least trusted source of information, Forrester finds (pdf).

Only 16 percent of consumers trust corporate blogs, though regular readers trust them a little more, 24 percent. “Those who trust company blogs are a little younger, a little richer, and slightly less educated than those who don’t. More tellingly, if you trust company blogs, you’re also likely to trust other media, even direct mail.”

Interestingly, corporate blogs are most trusted by those who themselves blog: 39 percent of bloggers trust corporate blogs.  Indeed, out of the demographics polled, bloggers are much more apt to trust any media more than non-bloggers.

The most trusted source of information is email from people you know. 77 percent trust these emails. After that is customer reviews and rankings, which are trusted by 60 percent of respondents, and portals/search engines, which are trusted by 50 percent.

The least trusted sites after corporate blogs are corporate social media sites, which are trusted by 18 percent. Personal blogs are trusted by the same amount. Online classifieds are trusted by only 20 percent of the respondents.

Despite the way media outlets are trending, newspapers (46 percent) are trusted more than radio (39 percent), which in turn is trusted more than TV (38 percent). Online journalism is trusted slightly less than its print counterpart, 39 percent.

Of particular note in these findings is the small amount of trust people have in corporate uses of social media. Perhaps this is why social media advertising is still unsuccessful, despite social media usage thriving.

http://www.atelier-us.com/advertising-and-marketing/article/corporate-blogs-and-social-media-profiles-least-trusted-of-all-media