Starea blogosferei in 2009

octombrie 20, 2009

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Publicata de Technorati.

Who are the bloggers?

Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher. As blogging is now firmly a part of the mainstream, we see that the average blogger has three or more blogs and has been blogging for two or more years. We are also noticing an ever-increasing overlap between blogging and mainstream media.

Cea mai in varsta bloggerita s-a stins din viata la 97 de ani

mai 23, 2009

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The „world’s oldest blogger” has died at the age of 97, her grandson said.

http://amis95.blogspot.com/
MUXIA, Spain, May 22 (UPI) – A Spanish woman who gained Internet fame as the „world’s oldest blogger” has died at the age of 97, her grandson said.

Maria Amelia Lopez’s grandson posted on her blog, which had marked more than 1.5 million visitors, that his grandmother, who called herself the „world’s oldest blogger,” died Wednesday at her home in Muxia, Spain, on the Gallic coast.

Lopez, who began posting to amis95.blogspot.com on Dec. 23, 2006, filled the blog with anecdotes and musings about old age, health issues, current events and what life was like under the dictatorship of Francisco Franco, The Daily Telegraph reported Friday.

„When I’m on the Internet, I forget about my illness. The distraction is good for you – being able to communicate with people. It wakes up the brain, and gives you great strength,” Lopez wrote in one of her final blog postings in February.

Lopez’s grandson wrote the final entry on the blog to inform readers of Lopez’s death and encourage them to embrace life in the way touted by his grandmother.
„Enjoy life and grandparents,” he wrote.

On the same subject:

http://www.telegraph.co.uk/news/worldnews/europe/spain/5367605/Worlds-oldest-blogger-dead-aged-97.html

Dumnezeu sa o odihneasca in pace!

Rest in peace!

Corporate blogs and social media profiles least trusted of all media

decembrie 12, 2008

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Companies are urged by marketers to blog, the reasons being that blogs increase corporate transparency, authority, and trust. But that advice might be wrong: they are the least trusted source of information, Forrester finds (pdf).

Only 16 percent of consumers trust corporate blogs, though regular readers trust them a little more, 24 percent. “Those who trust company blogs are a little younger, a little richer, and slightly less educated than those who don’t. More tellingly, if you trust company blogs, you’re also likely to trust other media, even direct mail.”

Interestingly, corporate blogs are most trusted by those who themselves blog: 39 percent of bloggers trust corporate blogs.  Indeed, out of the demographics polled, bloggers are much more apt to trust any media more than non-bloggers.

The most trusted source of information is email from people you know. 77 percent trust these emails. After that is customer reviews and rankings, which are trusted by 60 percent of respondents, and portals/search engines, which are trusted by 50 percent.

The least trusted sites after corporate blogs are corporate social media sites, which are trusted by 18 percent. Personal blogs are trusted by the same amount. Online classifieds are trusted by only 20 percent of the respondents.

Despite the way media outlets are trending, newspapers (46 percent) are trusted more than radio (39 percent), which in turn is trusted more than TV (38 percent). Online journalism is trusted slightly less than its print counterpart, 39 percent.

Of particular note in these findings is the small amount of trust people have in corporate uses of social media. Perhaps this is why social media advertising is still unsuccessful, despite social media usage thriving.

http://www.atelier-us.com/advertising-and-marketing/article/corporate-blogs-and-social-media-profiles-least-trusted-of-all-media