One of the main themes at last week’s Online Market World 2008 was how businesses can best use social media. This was oft discussed, but best summed up by Bill Hanekamp, CEO of The Well Inc. Advertising. In discussing strategies for viral marketing, Hanekamp gave a succinct summary of how to “let the customers spread the word about you for free.” I’ve fleshed out his list with some ideas offered by other presenters.
1. Blog, then aggregate your articles using sharethis, delicious, or digg. Blogging is great for SEO, as it puts a lot of content into search engines quickly, which will increase your traffic significantly. Be passionate, be interesting (maybe even a little controversial), but avoid advertising your product too much.
2. Post to Facebook and other like sites, especially fanpages. In a sense, Facebook is like a free landing page. (It’s interesting to note that, although social networks were often talked about, absolutely NO mention of MySpace. Game over, I guess.)
3. Post to YouTube, or use a site like Tubemogul to mass-distribute your videos to a bunch of popular sites. Just remember, YouTube video is supposed to have a DIY feel, so being too slick and professional can be a negative.
4. Twitter. Comcast and Jet Blue have proven that providing customer service via Twitter is not only efficient, but it boosts your reputation. Providing customer service in front of a hundred followers, in real-time, is about as transparent as you can get. Tweeting can also serve to humanize your company or leaders.
5. Track it. Make sure your strategy is working, and if not, change it. Oft heard at MW 2008 was the mantra “test, test, test.” Use analytic tools like Google analytics, Compete, or Trackur. Use Crazyegg for heat map tracking, or Doubleclick to see what people are doing on your competitors’ sites.
“In aceasta criza financiara nu cred ca a existat vreun PR-ist care sa aiba cunostintele financiare necesare pentru a oferi un sfat care sa schimbe cursul evenimentelor. Nu sunt sigur ca CEO-ii bancilor de investitii stiau ce se va intampla. E greu de spus ce ar fi putut face PR-ul in aceasta criza”, a spus James Grunig, intr-un interviu acordat Wall-Street.Profesorul noteaza, insa, un caz aparte: seful departamentului de PR al Merrill Lynch a participat, in urma, cu o saptamana, la o conferinta internationala de relatii publice la care a fost prezent si Grunig. Intrebat daca ar fi putut evita colapsul bancii de investitii, omul de la Merrill Lynch a recunoscut ca, in urma cu cateva luni, auzise printre angajati zvonuri despre cat de periculoase sunt unele produse si decizii ale bancii. A refuzat sa-i comunice CEO-ului Stan O’Neal zvonurile de la baza organizatiei.

Angel de la Thierry Mugler a fost lansat in 1992 si s-a bucurat de succes inca de la inceput datorita combinatiei unice de arome fresh, orientale si lemnoase. Parfumul divin este un veritabil deliciu pentru simturi: nuantele fructate sunt indulcite de arome de vanilie, ciocolata, caramel si miere.
Anais Anais, de la Cacharel, a fost creat in 1978, iar numele este inspirata de Anaitis, zeita persana a iubirii. Aromele delicate, florale (iasomie, ylang ylang, crin, trandafir)sunt completate de nuante de cedru, santal si ambra. Un parfum fresh, floral ce aminteste de inocenta primei iubiri.
Creat in 1925, Shalimar a fost inspirat de povestea de iubire dintre Shah Jahangir si Mumtaz Majal. Cand sotia sa a murit, Shah a construit mausoleumul Taj Mahal, in onoarea ei. Numele parfumului provine de la gradinile Mausoleului. Vanilia, aromele subtile fructate si bergamota creeaza un joc senzual intre cald si rece.
Comentarii recente