„The only way to beat the competition is to stop trying to beat the competition.”
W.Chan Kim & Renee Manborge
„Blue Ocean Strategy”
martie 10, 2010
antreprenori, atitudine, business, comunicare, economie, finante afaceri, atitudine, business, competition, comunicare, concurenta Un comentariu
Elena Niculescu 
mart. 12, 2010 @ 06:34:53
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or „Blue Ocean” rather than competing in an existing industry.
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